Western FCU

Art Direction
Campaign Messaging
Branding
Design

Are you bankable?

The main focus of this campaign platform is to create distinction where a clear competitive advantage is hard to come by. By establishing it’s own vocabulary, this direction delivers messages about Credit, Membership and Referrals in a way that resonates with a younger audience. To illustrate the benefits of credit union banking, we show the audience that they can be more than a customer.