Tech for Life by Nissan involves the creation of everyday products cultivated by Nissan’s vehicle technology.
Project #5 e-4ORCE RAMEN Counter
This a ramen counter developed with the idea of illustrating "e-4ORCE" technology in Nissan ARIYA . The e-4ORCE uses twin motor four-wheel control technology to achieve powerful driving performance, a stable and flat ride, and reduced fore-and-aft shaking during deceleration.
Tech for Life by Nissan
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Creative Art Lead
Nissan as a brand stands for technology that moves you. Literally and metaphorically. It brings you to life every time you drive.
We launched the new identity with a living, breathing film starring our new brand mark. Starting with the rising sun. A symbol for Nissan and life. Dawn in the beginning, to the golden hour at the end.
The light source shifts throughout the story as we move through the different elements, each a representation of what it means to be alive. Always moving with different textures and motion
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BARE Zero Proof offers an elevated, non-alcoholic cocktail experience full of flavor. Expertly crafted by our community of professional bartenders, BARE Zero Proof Spirits leverage the finest-grade botanicals and extracts to yield a familiar mouthfeel. This is a mixing experience where everyone is welcome.
ENJOY BARE
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CREDITS + ATTRIBUTION Creative Direction Design + Review Tiff Spann (investor) Strategy Jarek Carethers (investor) Design + Production Ruen Ellis Illustration Eva Jerome (France) Animation + Motion Leanne Khan (Scotland, UK) Copy JP LeRiche (South Africa) UX/WebDev Quo.agency
Join the Revolution
CharterBank was eager to be more appealing to Millennials. The perception of its prior brand was not what the bank represented anymore. Additionally, they needed an ad campaign that would not only resonate with a younger audience, but would connect with older customers looking for options to meet their banking needs
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Art Direction
Strategy
Campaign Messaging
Design
The Disney Dreamers Academy program, with a new “Be100’’ campaign, highlights Walt Disney World Resort’s continued commitment to the next generation of teens by inspiring them at a critical time in their development to make a difference in their lives and to relentlessly pursue and realize their dreams.
Participating students, known as “Disney Dreamers,” embark on a journey throughout the Disney theme parks and behind the scenes, turning the vacation destination into a vibrant classroom for students to discover new careers, pursue their dreams and interact with Harvey and other motivational speakers and celebrities.
What happens when you take allergy-suffering comedians camping? They thought they were going to a resort but this ain’t it! Follow four allergy-ridden comedians as they tackle a surprise camping trip with a little help from ZYRTEC.
The "Retreated Series" of digital and social branded content is recognized in the "Excellence in Online Advertising - Humor" category. In partnership with HARTBEAT and Camp Yoshi, the team enlisted four talented comedians to experience the great outdoors, grapple with allergies, and, of course, serve up lots of laughs! S
Read about the series and awesome team behind it via the link below.
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Creative Art Lead
TV:30 for the 2017 Ford Explorer featuring Egypt Ufele, a 12 year old fashion designer and activist.
Grand Prize 2017 ANA Multicultural Excellence Awards ANA Multicultural Excellence Awards
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Creative Art Lead
Pre/Post Production
The disparity that exists
Lower-income African American women in Memphis, Tennessee, experience higher mortality rates from breast cancer than non-African American women in Memphis and the rest of the country, on average.* This statistic was part of a featured article in the New York Times Health section. This very article sparked the genesis for the entire SisterPact campaign.
Bridging the gap
This campaign was influenced by 2 key objectives. First, to raise awareness of the importance of getting regular mammograms. And second, to drive action among the target audience to get screened regularly through easy, and often free, access to mammograms at sisterpact.com.
Awards
Silver Best Multicultural Print Campaign
TC Ad Awards / Apr 2017
Best Multicultural Campaign
MM&M Awards / Oct 2016
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Creative Art Lead
Pre/Post Production
TV:30 for the 2017 Ford Fusion Craig Mack "Flava in Ya Ear".
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Creative Art Lead
Story Development
Pre/Post Production
As part of our First Listen series, musician, actor and singer/songwriter Ne Yo debuted his new song "Good Man", while he shared his views of life, family and music while riding in the 2018 Lincoln Navigator.
First Listen is an ongoing quarterly series where rising and established artists debut new music during a ride and drive through the Lincoln’s superb available Revel sound system.
Photography by Zach Anderson
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Creative Art Lead
Story Development
Pre/Post Production
As part of our First Listen series, musician, and singer/songwriter Marsha Ambrosius breaks down motherhood, songwriting and life on the road with Sirius XM host Dion Summers while riding in the 2017 Lincoln Continental while debuting her new song "Just Like Old Times".
First Listen is an ongoing quarterly series where rising and established artists debut new music during a ride and drive through the Lincoln’s superb available Revel sound system.
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Creative Art Lead
Story Development
Pre/Post Production
As part of our First Listen series, acclaimed musician Sebastian Kole got behind the wheel of a Lincoln Continental to talk singing and songwriting while debuting his new song "Priceless".
First Listen is an ongoing quarterly series where rising and established artists debut new music during a ride and drive through the Lincoln’s superb available Revel sound system.
Photography by Zach Anderson
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Creative Art Lead
Story Development
Pre/Post Production
A Branch Experience Revival
In this new Nashville Flagship location, Ascend breathed new life into their physical branch experience. The “What-If” broadcast campaign was translated to in-branch outward-facing signs like billboards, to make the most of public-facing windows.
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Creative Lead
Art Direction
Pre/Post Production
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A collection of branding projects developed for pharma clients.
Associate Creative Director
at CDMi now Patients & Purpose
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Digital Creative Lead
Art Direction
Campaign Messaging
Branding
Web Design
BankMobile, the first and only mobile “branchless bank” of its kind, is on a mission to revolutionize the banking industry through digital mobility, flexibility, and customizability.
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Creative Lead
Art Direction
Campaign Messaging
Branding
Design
Just Sayin
In 2012, I combined my love of fashion with my military knowledge and created Tango, a line of fashionable tees that combines the phonetic alphabet with common text speak.
I love a good tee. So with the trendy professional in mind, I wanted to create a wardrobe staple every girl would love. Whether paired with skinny jeans and pumps, a maxi and gladiators or your favorite blazer and pencil skirt, a Tango can make any outfit selfie worthy.
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Branding
Design
Copywriting
Photography
Dreams never sleep
Having expanded opportunity with a community charter, TIC FCU needed a new brand and new energy to compete in the broader market. With a Cirque-du-Soleil-like fanfare, enter stage right: Kinetic. Welcome to Energized Banking.
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Art Direction
Branding
Design
Are you bankable?
The focus of this campaign platform—create distinction where a clear competitive advantage is hard to come by. By illustrating the benefits of credit union banking, we show the audience that they can be more than a customer.
By establishing it’s own vocabulary, the campaign delivers messaging about credit, membership and referrals in a way that resonates with a younger audience.
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Art Direction
Campaign Messaging
Branding
Design
The Genius Inside
The High Museum Atlanta Wine Auction celebrated its 17th year, “The Genius Inside: Wine + Food + Art.” The Wine Auction is the largest fund-raising event for the High Museum. Currently ranked as the number four charity wine auction in the country, proceeds from the auction are a vital part of the Museum’s acquisition, exhibition and education plans.
The year’s theme was in support of the Leonardo Da Vinci exhibit “Hand of the Genius”, which will feature approximately 50 works, including more than 20 sketches and studies by Leonardo, some of which will be on view in the United States for the first time.
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Branding
Design
Creative States specifically focuses on supporting Universities and Technical schools and their creative curriculums. Talent comes from everywhere. From year one, students are taught the importance of crafting their design story by teaching them how to show their work. Our goal: to help them develop the career they want. The big picture: to re-establish connectivity in the creative community.
Build Your Portfolio from Scratch
You can’t wait til your senior year to think about how to sell yourself. Students are encouraged to begin their portfolios as soon as you are accepted into your program. With each project, a checklist is provided so students learn the essentials to presenting their best work.
Build Your Network
You never know where people end up. With each project you upload, peer to peer reviews will help you build a network of creatives that can benefit you not only now, but also as you grow in your career.
Build Your Community
Help build a new community of creatives that supports one another. It’s natural to help your fellow man. Giving back to your creative community benefits you as well as those who come after you.
Resume Builder
We have developed a really cool way to help you sell yourself every step of the way. A simplified resume is automatically generated with content from the students portfolio to assist students when applying for internships.
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Co-Founder
Art Direction
Web Design
Atlanta's 48 Hour Film Festival
An original short produced for the Atlanta 48 Hour Film Festival 2012 about a down-and-out sports agent who loses his number one client. Coping with his insecurities and the fear of losing more than just his eclectic roster of athletes, MAXED OUT is about hustling, self-determination and tetherball!
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Actress
Liked. Shared. Loved.
We are part of the shared experience, the new social fabric.
We assisted Southern Bank by developing a shared experience campaign that helped with their transition into the social media arena. Through digital advertising and a robust microsite we gave them a modern approach to banking that resonated with a younger target market.
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Campaign Messaging
Branding
Web Design
