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I deliver content that connects, converts, and keeps the conversation going. Expert in crafting platform-first strategies that launch and evolve brands across social channels, creating scroll-stopping content that resonates and drives results. A senior creative leader who thrives on building brands and inspiring teams to push ideas beyond the expected.
🧠 Branding Alchemist
I’ve built brands, refreshed brands, and sometimes saved brands. From the ground up to global domination, I helped Nissan navigate a global rebrand, establishing systems and guidelines that kept agencies worldwide in sync. Whether it’s a refresh or a full-blown brand resurrection, I make sure every pixel, post, and perception aligns.
🎬 Digital Buzz Builder
It’s not just about making ads — it’s about making entertainment. For Zyrtec, I took the funny route to make allergy season a little less miserable (and a lot more memorable). I specialize in turning brand messages into stories people actually want to watch, share, and laugh at.
📱 Social Creative Strategist
Launching brands, keeping them buzzing, or giving them a glow-up — social is where I shine. I’ve orchestrated Disney’s B100 campaign, fueled Trubar’s big debut on TikTok, and kept Neutrogena’s organic content thriving (because who doesn’t love the #1 skincare brand?). I create platform-first, scroll-stopping content that gets people double-tapping and talking.