Camp Yoshi curates immersive outdoor experiences designed for rest, reconnection, and exploration. By redefining adventure as wellness, they create space for underrepresented communities to reclaim the outdoors.

THE ASK & SHIFTING THE NARRATIVE
BFGoodrich wanted to showcase the resilience and performance of their tires beyond technical specs—integrating them into real, lived experiences. Partnering with Camp Yoshi allowed the brand to connect with adventurers on a deeper level.

Adventure as Wellness – Positioning off-road performance as a gateway to self-discovery.

Beyond the Product – Showcasing tires as an essential companion for exploration.

Expanding the Outdoor Narrative – Making nature more inclusive and accessible.

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Brand Partnership lead