Nissan as a brand stands for technology that moves you. Literally and metaphorically. It brings you to life every time you drive.

We launched the new identity with a living, breathing film starring our new brand mark. Starting with the rising sun. A symbol for Nissan and life. Dawn in the beginning, to the golden hour at the end.

The light source shifts throughout the story as we move through the different elements, each a representation of what it means to be alive. Always moving with different textures and motion

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Global Creative Lead